MUMBAI: Telco Uninor has launched My Music, a mobile music portal with multi-lingual access in Kolkata and West Bengal. My Music showcases full songs from various languages and genres A subscriber can call a toll free number and record his or her own voice over a song, thus giving it an RJ feel. The added convenience of saving a personal choice and enjoying the songs later, at leisure, is what Uninor is banking upon to make the service popular
In accordance with TRAI guidelines, a subscriber can choose the toll-free number 52555 for activating the service, free of cost. The service, driven by voice access following simple IVR instructions, comes at a charge of Rs 30 for 30 days with 100 minutes of free music which can be set as caller tunes, and offers Radio edits for popular songs and also features a 5-10 sec trivia bank before popular songs.
Says Akash Das, Executive Vice President, Kolkata Hub, Uninor, My Music is localized in terms of language and gives the subscribers the ease to understand and relate to the service. Moving away from the IVR recorded voice, the RJ feel adds enjoyment and fun to the whole browsing experience, keeping it close to the Radio experience….