MUMBAI: Tivo which creates television services for digital video recorders (DVRs) and Music Choice, the multi-platform music network have announced the immediate availability of Music Choice on broadband-connected Tivo DVRs.Music Choice will deliver its catalogue of several thousand music videos and original programming to the television through the TiVoCast service. At launch nearly a thousand video titles are available and this number is expected to grow in the coming weeks.
Tivo VP, GM content services Tara Maitra says, “Be it music, movies or memories, our broadband strategy continues to focus on delivering consumers what they want, when they want it. By bringing Tivo users Music Choice, we`re giving our subscribers access to the most extensive music offering available, delivering thousands of music videos straight to the TV. We think this service will be extremely popular among the Tivo audience.”
Music Choice executive VP Christina Tancredi says, “We are thrilled to make our highly-popular music-related content available to Tivo users. This exciting relationship with TiVo allows us to extend the reach of our content to even more consumers across the country, and we`re confident once Tivo users try it, they`ll be hooked.”
All of the content on TiVoCast, including Music Choice, is offered at no additional charge as part of the existing Tivo service subscription fee. Tivo subscribers can access TivoCast content through Tivo Central.