MUMBAI: Tik Tok is the most downloaded app all around the world, including India in the category of social media during this lockdown ordered by Government to fight against COVID-19.
Mobile and data analytics company said “Compared to January 2020, social media downloads on iOS and Google Play during the lockdown in India in the first week starting March 22 went up 20%, exceeding over 49 million new downloads”.
Prime Minister Narendra Modi had announced a 21-day nation-wide lockdown on March 24 to April 14.
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Overall, excluding gaming apps, AajTak (Living Media), Zoom Cloud Meetings (Zoom Video Communications), Uvideo (OneSmile), Instagram (Facebook), Jio TV (Reliance Industries) and Amazon Prime Video (Amazon) were the most downloaded apps in India in the week starting March 22 compared to the previous week starting March 15, according to the report.
The San Francisco-headquartered App Annie said “news apps, video conferencing calls and entertainment apps gained significant momentum during the lockdown in India”.
TikTok (ByteDance), WhatsApp (Facebook), Facebook, Helo (ByteDance), Instagram (Facebook) and VMate (Alibaba Group) were the most downloaded apps categorised under the social networking category on iOS or the social, communication category on Google Play in the week starting March 22.
According to the report from Industry insiders, that usage and engagement rates of TikTok and Instagram’s live videos have gone up significantly during the lockdown with more content and views being generated by users.
TikTok said “its #GharbaithoIndia campaign, launched in partnership with the United Nations Development Programme asking users to suggest ways to beat the lockdown blues generated 4.6 billion views”.
Instagram’s live user increased more than 60% in one week of the lockdown.
“It has not seen any significant movements in ranks for dating apps like Tinder and Bumble in India in terms of new downloads”, said App Annie.
