MUMBAI: The ongoing global pandemic demonstrated how nature recuperated and thrived when humans were staying indoors during the lockdown. This World Environment Day, renowned singer and composer Kailash Kher joins hands with Welspun Group, one of India’s fastest-growing global conglomerates for his latest single “Ek soch hai jaagi”. This song highlights natures’ abundant resources, its power to recuperate and emphasises our role in being more responsible for sustaining this healing process.
Known for his rustic voice, the multi-talented singer yet again presents a beautiful heart rending song that’s not only soulful but also encourages people to give back to the environment in their capacities. The lyrics penned down and composed by the singer himself, brings alive the beauty of nature and highlights the need to preserve the environment.
This collaborative effort is in line with Welspun group’s core ethos of ensuring sustainability in every facet of its business operations. Through this, the group aims to encourage people to introspect on their role in shaping the environment and work towards building a better tomorrow.
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The video connects and draws us towards nature and its all-consuming beauty; something humans have taken for granted leading busy lives. The film showcases connect between human and the environment with a glimpse of the diversity of India and how nature rekindles the child within us. The film features blooming flowers, chirping birds, the innocence of children’s laughter and play along with a glimpse into Welspun’s myriad efforts in preserving the environment over the years. It not only spreads positivity and hope but also encourages everyone to nurture nature with simple acts – big or small
Speaking about the song, Kailash Kher said, “I have always believed in the power of unity; through this song, I wish to unite every individual’s effort towards preserving the environment. This collaboration with Welspun highlights the magnitude of the efforts the company is dedicating towards becoming more and more sustainable. I hope this instils every individual with the urge to take a necessary step towards saving the environment.”
Speaking on the launch of the song, Ms. Dipali Goenka, Jt MD and CEO, Welspun India said, “Sustainability at Welspun is not just a component of our business philosophy; it is an ethos embedded in every aspect of our value chain. We are delighted to partner with Kailash Kher as his earthy and melodious voice celebrates nature in its best form. Through this charming and soothing song, we aim to spread positivity and encourage citizens to ensure that they preserve the environment as we gear up to restart a new normal life and promise a brighter future for our coming generations.”
