MUMBAI: Upcoming talent Sumit Sethi’s composition has been selected by Bombayvoice.com, an online music portal with talents from India and overseas, for a promotional video of the Hindi version of the forthcoming Hollywood film ‘The Transporter: Refueled’.
To offer upcoming singers and composers an opportunity to submit their compositions online, the selected talents are mentored by the company.
Label Zee Music has picked up rights for the song and will be playing it on TV, radio and online, this week onwards.
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To give it a creative twist, the company roped in director of ‘Mickey Virus’ Saurabh Varma to conceptualise and direct the music video.
“Prabhleen Sandhu, the producer came up with this idea of a fusion of a stylish Hollywood film with a ‘desi’ tinge. We have tried to create a unique world with super modern VFX and a peppy ‘desi’ composition. It is an awesome concept by Bombayvoice.com,” Varma said in a statement.
“We are super happy with the product that has come out,” said Sandhu.
“In the music video space, everyone is making the same usual stuff with the same wide shots, Saurabh has come up with a unique idea of shooting the video keeping the TG (target audience) 15 to 25 (age) in mind. I have no doubts in my mind that the video is going to be a rage amongst the youth,” Sandhu added.
‘Khamoshiyan’ actress Sapna Pabbi features in the video along with Sethi.
