MUMBAI: Known for adopting unique initiatives to promote films, actor turned producer Aamir Khan is once again set to embrace new approach for the music launch of his forthcoming movie Talaash. The launch is scheduled for the last week of October in a suburban hotel
The actor has planned to recreate the ambience of a red-light area on the day of the music launch in the hotel. According to sources, the entire venue of the music launch will look like Hotel Lido, which is an important aspect of the film. The art director who worked on the film has been roped in for the launch as well.
Lending a realistic look, Khan has also contacted and requested all the junior artists to be present at the launch to add authenticity to the event. The makers feel that by creating this ambience, the audience will very well be able to relate to the movie.
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The music of the thriller suspense film is composed by Ram Sampath and is penned by Javed Akhtar. Directed by Reema Kagti, Taalash is jointly produced by Excel Entertainment and Aamir Khan, featuring Kareena Kapoor, Rani Mukherjee and Amir Khan in the lead. In February 2012, Reliance Entertainment acquired the distribution rights of the film for 90 crore (US$17.01 million) whilst its satellite rights were sold for 40 crore (US$7.56 million).
