MUMBAI: Last year SulaFest had witnessed more than 9000 people so for obvious reasons, it will expect more crowd this year. Interestingly, the attention this year will not be just wines and music performance but will be a fashion show and comedy breaks.
The seventh edition of SulaFest will have three stages and 20 artistes performing for two days in February (1 -2 February). The ‘Electrozone’ will feature DJs who will spin House and Techno music. This year SulaFest has roped in blueFROG as a music partner, VH1 as channel partner and Vero Moda as the main fest sponsor. The SulaFest 2014 headlining artists will also be performing post festival at blueFROG Mumbai.
Speaking with Radioandmusic.com, blueFROG Music Programming Head Jehan Johar said, “This time, the size of Electrozone will increase as we understood that festival goers enjoyed the genre of music played in this area.” Electrozone was introduced last year for the first time.This year’s band line-up will feature more international artistes. SulaFest 2014 will be headlined by Gypsy All Stars; psymbient heavyweights Sphongle; London-based ska-dub-punk-hoppers Dub Pistols; and ska and reggae band from South of England The Dualers. Johar said, “Having different genres of music gives the festival goers a diverse experience. The line-up is such that there is flow and connects between the performances. This works well amongst the audiences.” Comedy is an element along with the fashion show that will be new this year. Vermoda will launch their new range of denims named ‘Noisy May’.
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Last year, there were somewhere around 25 tents. This year they plan to double the count so that the festival-goers could enjoy the camping experience. A tent that can accommodate around two people will cost around Rs.5000-6000. Sula Vineyards has their own resorts but it would be mostly accommodated by the artistes.
SulaFest might add a few more brand partners in the coming days. Limited space in the winery has been the reason the organisers of SulaFest are re-thinking on ways to provide the right spot to make them visible during the fest.
The promotion for the festival have already started. Rest of the details of artistes will be release in coming days.
