BANGALORE: Landmark International’s (LMG Brands) fashion brand Springfield Originals launched an original track ‘Indian Sunset’ in partnership with DJ Ivan who composed the track sung by Bangalore girl Pallavi.
A 12-inch vinyl of the track– claimed to be the first by an Indian artiste was also announced.
To create excitement around brand Springfield Originals, a Bangalore citywide DJ hunt called â€?DJ Clinic’ was initiated in early August through Radio Indigo. Interested parties and DJ enthusiasts were invited to make a collection of their 10 favorite party tracks and drop them at the two Springfield stores in the city.
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Names of 20 semi-finalists – seven girls and 13 boys from the many who had applied were revealed. These 20 will get an opportunity to attend a full-day workshop with DJ Ivan on the art of making and mixing music. Ivan will shortlist the two finalists – a girl and a boy — to walk the red carpet with him at the first ‘Springfield Red Carpet Clubbing Party’.
Says LMG Brands president Johnny John, “The Springfield customer is young, fashionable and enjoys music. Therefore partnering with a talent like DJ Ivan gives us leverage to reach out to the right audience. Branding is getting to the customers wallet through his heart. With music we are adding the soul. We are providing a platform for original music content, for established and new performers.”
‘Indian Sunset’ is a house track made interesting with Indian ethnic vocals. The single was recorded in India and mastered in London. It made its debut on Radio Indigo on August 2. It can also be downloaded for free from a microsite on www.springfieldoriginals.com.
