MUMBAI: The Spikes Asia Festival of Creativity 2013 has announced the first five jury presidents for the branded content and entertainment, direct and promo and activation, media, PR and film, press, outdoor, radio and integrated juries.
Ogilvy & Mather (O&M) worldwide chief creative officer Tham Khai Meng has been named jury president of the Film, Press, Outdoor, Radio and the Integrated jury. Three years after his arrival in O&M, Khai led O&M to victory at Cannes Lions taking home a Grand Prix, 83 Lions and for the first time in the agency’s history, the Network of the Year award. Khai has worked with brands like American Express, Cadbury, China Mobile, Kraft Foods, Coca-Cola, H J Heinz and IBM.
Khai said, “It’s a great honour to be invited to serve as jury president for the Film, Press, Outdoor, Radio, and Integrated categories at Spikes Asia. After five years away from Asia Pacific, and now with a different lens, I am thrilled with the prospect of curating the great work coming out from this vibrant part of the world.”
The Media Jury will be headed by PHD worldwide chief executive officer Mike Cooper. In 2007 he became CEO of PHD Worldwide, responsible for growing the network which today has over 73 offices in 62 countries worldwide, with clients that include Unilever, HP, GSK, VW Group, Elizabeth Arden, Starbucks and Canon.
Lowe Global Creative Council president and Colombia Lowe SSP3 CCO and co-chairman Jose Miguel Sokoloff will look after the Direct and Promo and Activation jury. Since becoming part of the Lowe network over 15 years ago, Lowe SSP3 has become the second largest agency in Colombia and gained recognition as the most consistently creative agency in the market.
Asia Pacific Fleishman Hillard president and senior partner Lynne Anne Davis heads the PR jury. Under her leadership, FleishmanHillard won ‘Asia Pacific Network of the Year’ honours four times from three celebrated industry organisations for exceptional growth, retention of clients and talent, creative excellence and innovation in new services.
Leading the branded content and entertainment jury will be Host group CEO Anthony Freedman. He founded Host in 2000, creating an agency that reinvented the agency model and the way that campaigns were developed. By 2008, Host was the largest independent agency in Australia and remained so until 2011 when a partnership with Havas Worldwide was announced. He was elected the inaugural chairman of The Communications Council in 2010 and heads a board of twelve industry leaders from agencies across Australia.
Lions Festivals chairman Terry Savage says, “This is a great line-up of jury presidents that pays homage to both local knowledge and international excellence. In particular I am delighted to see Tham Khai Meng return to his native Singapore to lead the film, press, outdoor, radio and integrated juries, and Mike Cooper return to the region in which he spent so many years. A good look at the history of these five presidents highlights that they are thought leaders and people of extraordinary talent and leadership skills, which Spikes and the region are privileged to have steering the juries in what is the most important awards event in the region.”
Spikes Asia is currently open for delegate registration. It will start accepting entries from 16 May for the 16 awards categories. The festival will be held from 15-17 September at Suntec City, Singapore.