MUMBAI: Sony Entertainment Television (Set) has released a music video album to promote its newly launched fiction show Meet Mila De Rabba at 8 pm. The show was launched on 3 November.
The music album will be promoted in other channels and radio stations in 30 cities across the Hindi-speaking markets. The channels include Aaj Tak, Cnn-ibn, India TV, IBN Lokmay, MH1, and Nick.
Produced by Leo Burnett, the 2.20 minute song of the music video is rendered by Kailash Kher.
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Set marketing head Danish Khan says, The music video has a sufi flavour in it which clearly is in tune with the story of the show. Using the music video, we are hoping to garner eyeballs….
In the first phase of marketing, the show had integrated with the newly launched movie Karzzzz wherein Himesh Reshammiya carried the campaign idea by inviting people for Geet’s wedding….
More than 3000 spots were sold to other channels besides Set network (IBN7, IBN Lokmat, Aaj Tak group, India TV, Nickelodeon, ETC Punjabi). Out-of-home (OOH) sites were erected across Mumbai, Delhi, Punjab, Chandigarh and Haryana.
Over 2000 radio spots were released across key HSM cities.
