MUMBAI: After T-Series created history with the online music launch of their biggest offering, â€?3 idiots’ last year, Sony Music released the music of My name is Khan on iTunes worldwide on 4 Jan 2010.
The music was released keeping in mind the global appeal of the music of films from producer Karan Johar’s stable This online launch was three days prior to the release of music in stores today.
With MNIK, Karan Johar and Sony Music have collaborated on their ninth album together. Their earlier collaborations include blockbusters like Kuch Kuch Hota Hai, Kabhi Khushi Kabhie Gham, Kal Ho Naa Ho, Kabhi Alvida Naa Kehna, Kaal, Dostana, Wake Up Sid and Kurbaan to its credit. Sony Music mentions these soundtracks have sold over a 20 million copies in total.
Sony Music had set new benchmarks in the industry with every Dharma Productions release – ranging from innovations in marketing, promotions and distribution.
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Says Sony Music MD Shridhar Subramaniam, Our relationship with Dharma has covered many milestones – the fact that it’s over a decade and over 20 million copies are just two of them. We have deep respect for their ingenuity in creating innovative and trend-setting content with a wide appeal. They hold our marketing expertise and business acumen in high esteem. To say that the music of My Name Is Khan is phenomenal would be an understatement – as we feel its not only going to create new milestones in India but globally as well. The initiative to release the music globally on iTunes before its physical release is a part of our endeavor to make this music reach its audiences across the world as, when and how they would want to enjoy it….
Composed by Shankar-Ehsaan-Loy, the music is available for streaming and download across all the countries iTunes is present in.
Talking about the music of My name is Khan, Karan Johar says, For MNIK, we decided to have music which is a sharp contrast to the visuals that may dominate the screen. The music has a rustic and soulful feel; the songs aren’t your regular lip-synced numbers, as is the normal practice, yet each track is a haunting melody and will leave behind an indelible mark.”
â€?My Name is Khan’ is the triumphant story of an unconventional hero overcoming obstacles to regain the love of his life. Shah Rukh Khan plays the role of Rizwan Khan – who suffers from Asperger’s Syndrome – who embarks on a touching and inspiring journey across America to win back his lost love.. The SRK – Kajol pair – which has blockbusters like Dilwale Dulhania Le Jayenge, Kuch Kuch Hota Hai and Kabhi Khushi Kabhie Gham to its credit – will feature in this movie after eight years.
