MUMBAI: Sony Music India has inked a first of its kind deal – by partnering the Kolkata Knight Riders for IPL 2016 for a customised playlist that has been launched on digital platforms.
Curated by the KKR team and titled- KKR Team Playlist , these songs have been chosen by the entire team and feature songs from Sony Music’s vast catalogue. It is a first of its kind association between a music label and an IPL team. Says Sony Music marketing director Sanujeet Bhujabal, “This is for the first time a music company and an IPL team have joined hands. We are extremely happy to be associated with a winning team and above all fans are getting to listen to playlists curated by the KKR team from our catalogue.”
These playlists are available across all digital platforms including WynkMusic, iTunes, Apple Music, Gaana, Saavn.
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KKR Team playlist | ||
|---|---|---|
Sr. No. | Track Name | Film/Album |
1 | Khoon Chala | Rang De Basanti |
2 | Allah Hi Reham | My Name is Khan |
3 | Kandhon Se Kandhon Milte Hain | Lakshya |
4 | Kal Ho Naa Ho | Kal Ho Naa Ho |
5 | Gerua | Dilwale |
6 | Tukur Tukur | Dilwale |
7 | Tu Meri | Bang Bang |
8 | Sajdaa | My Name Is Khan |
9 | Tere Naina | My Name Is Khan |
10 | DJ Waley Babu | Badshah |
