MUMBAI: In a first of its kind venture with YRF, Sony Music Entertainment has acquired the worldwide digital audio and video distribution rights of Yash Raj Films’ three upcoming movies – Mere Brother Ki Dulhan, Ladies Vs Ricky Bahl and Mujhse Fraandship Karoge.
With this alliance, Sony Music will offer audio visual music content of these films on mobile devices, internet via streaming services and legal online download applications.
Currently Sony Music has released the entire music album of the movie worldwide with the title track Mere Brother Ki Dulhan on Nokia OVI and as caller back tunes on various mobile network. Starring Imran Khan, Katrina Kaif and Ali Zafar, Mere Brother Ki Dulhan is a musical romantic comedy slated to release on 9 September.
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