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Sony BMG teams up with Vodafone for ‘Stack It’ music sale

RnMTeam by RnMTeam
August 5, 2008
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MUMBAI: Sony BMG and Vodafone have partnered to present a ‘Stack It’ music sale, offering a huge range of international CDs or a pair of local music CDs for Rs 89.

The sale will exhibit over 10,000 titles across every genre – pop, rock, film, Indipop, blues and have a mammoth range of international, Indian film, Classical and Devotional music as well as International Home Video DVDs. The entire range also includes Classics like U2, Elvis Presley, Dire Straits, Bruce Springsteen and Bob Dylan to contemporary music from Coldplay and Leona Lewis as also Ravi Shankar, Bhimsen Joshi, Lata Mangeshkar and Nitin Sawhney.

The sale will be held from 8 August to 10 August at the Mahatma Gandhi Memorial Hall in Mumbai. A similar sale is also planned in Delhi and Bangalore in the next couple of months, says the company.

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Mobile service provider Vodafone has partnered Sony for the sale with a very significant media campaign across mobile, print and radio and is open to Vodafone customers.

Comments Sony BMG managing director Shridhar Subramaniam, “The Sony BMG/ Vodafone ‘Stack It’ music sale is one of the most exciting offers of the season. We do this once in 3 years and it’s become a bit of a fixture in Mumbai and is looked forward to with much anticipation. We try to make available a wide variety of titles and genres and this year we have music and videos from Universal Music, EMI, Warner Music and Sony Pictures. This makes ‘Stack It” one of the most comprehensive and definitive music sales. This year our partnership with Vodafone will see us take this experience to music lovers in Delhi and Bangalore too.”

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