MUMBAI: West Indies cricketers Dwayne Bravo and Chris Gayle can get both aggressive and naughty, a side of them that we have witnessed on the pitch. Probably this was the reason for fledgling condom brand Skore appointing them the brand ambassadors of the Skore Champion Series. Unfortunately, the punch seems to be missing in their latest track for Skore.
Condom ads are meant to be sexy and appealing – a formula assiduously followed by many deo companies, but Skore does not score here even with the best cricketers in tow.
The Champions – Bravo and Gayle’s moves in the video are neither giving the men Skore goals nor are they turning out to be sexy enough for the ladies out there.
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The men who can make a game as serious as cricket fun with their little moves on the pitch could have done way better on screen with sexier choreography.
The video has garnered 186,000+ views on YouTube, but we think it could have scored better in every field had the makers tried a bit creatively. A few hot women in front of a white backdrop, not happening.
The song is a fusion of Hindi and English lyrics with the zeal and melody of the original Champion song. The anthem celebrates all the bad boys out there who play smart and to quit being players when they can be Champions instead.
Check the song here.
Skore Condoms head of marketing Vishal Vyas says this of the video, “Skore is excited to launch the Skore Champion song feat. DJ Bravo and Chris Gayle. Roping in Bravo and Gayle has helped us launch our premium condom range – the Champion Series, with the grandeur and awe that it deserves. The new rendition of Champion song, in line with Skore’s young brand imagery, is path-breaking as marketing content. With this song, we hope to start a larger conversation around the brand and condom use. Skore believes in being an integral part of its consumers’ lifestyle and we hope to achieve this through content that dips into music, dance, sports and fashion.”
“Re-inventing popular culture is an enjoyable job. More so, if you leverage it to the brand’s advantage,” says McCann vice-president Sunil Thoppil, the creative agency on the account.
“The making of the video was clearly a pleasurable and entertaining task in itself. The viewing of it will be no different. Chris (Gayle) and Dwayne (Bravo) provided the fun, energy, and glamour – both on the sets, and in the film,” he adds.
West Indies Cricketer, Dwayne Bravo said, “I’m very happy with the way the song has shaped up. The video is fresh and has a great blend of Indian and International elements to it. Chris and I, had a blast doing this song with Skore and the crew. The song is upbeat, lively and very desi!”
Adding to Bravo, Chris Gayle said, “I’m always up for some fun and Skore offered me a great platform to shake a leg, party hard and talk about Condoms. Being a Champion, to me, is breaking taboos, being vocal and more importantly, being responsible.”
Check out Dwayne Bravo’s ‘Champion’ song that went viral after West Indies won the semi-finals against India during ICC World T20 2016.
The intentions were all good, no doubt. But like we said, the new version leaves you deflated.
Also read: Dwayne Bravo ‘skores’ for a condom brand’s latest initiative>
