* … failing which, listeners in Chandigarh, Bhopal, Indore, Jaipur, Raipur and Nagpur stand to win Rs 11 lakh.
MUMBAI: 94.3 MY FM has begun 2011 with an activity that guarantees to play out 11 songs every hour, failing which, the first listener who calls the station about the shortfall in number of songs in an hour stands to win Rs 11 lakh for every such hour. The Iss Ghante 11 Ganne… Nahin To 11 Lakh Aapke activity that began on January 1 across six main stations of MY FM including Chandigarh, Bhopal, Indore, Jaipur, Raipur and Nagpur, will end on February 7, 2011.
MY FM listeners can also win Rs 943 rupees across all shows during the day. The caller needs to correctly recall and identify the third or the fourth song that was played during a particular hour to win the amount.
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MY FM will hold on-ground activities will be held at high footfall areas like major malls, amusement parks and housing societies through branded canters to engage the maximum number of spectators, and will block all key malls on weekends for these activities. In the first six days of its campaign, MY FM has already rewarded more than 500 people.
Harrish M. Bhatia, CEO, 94.3 MY FM, told RadioAndMusic.com, Through this activity, we aim to give our listeners the ultimate musical experience and spread the spirit of Jiyo Dil Se by offering then more of their favourite music all through the day….
