MUMBAI: Electro-pop singer, songwriter, and producer Shye has released the music video for her hypnotic new single “i’m fine, no”. In true Shye fashion, the homemade video was filmed and edited herself and is a reflection of the 18-year-old’s frenetic thoughts and feelings amidst these uncertain times. Watch the music video here: smarturl.it/imfinenomv
On the music video, Shye shares “I usually make DIY videos for my covers using my phone and laptop but never did one for my own songs. I just thought I’d de-stress with all the stuff that’s been going on and have a bit of fun.This is how chaotic I really am if only people can see what’s going on in my head. Disclaimer: no cat was harmed in the making of this video.”
The release of “I’m fine, no” two weeks ago sees Shye featured as the cover artist on Spotify’s Rising65 playlist as well as placements on Apple Music’s Rising from SG and YouTube Music’s SEA Fresh. The song has also been added to airplay on 98.7FM and featured regional media such as NME Asia, Buro Singapore and MSN Philippines.
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Her debut album ‘days to morning glory’ is set to release on 11 December 2020 via Where Are The Fruits. A follow up to the 2018 release ‘Augu7ine’ EP, the 14-track album consists of 10 new tracks plus the previously-released singles “too well”, “don’t be shy”, “love u” and “feeling like”. The album is a mixture of folk, techno, and indie pop, infused with R&B, modern rock, and classical elements, all of which Shye gravitates towards and is heavily influenced by.
This sonic journey is a culmination of a year echoing the challenges of coming of age, in which she faces challenges in navigating her heart and the world around her. A world made more intense by the strange and unprecedented time we are living in. The exploration of the themes of regret, forgiveness, friendship and ultimately, growth, and the hope for something greater, all stemming from the heart of personal experiences in the past are perfectly encapsulated in the album. It is an invitation to her listeners to peel off the layers and see the different dimensions of Shye as a musician and as an individual.
Shye, an 18 year old who’s born and bred in the little red dot of Singapore, writes, records and produces all her music in her bedroom. Shy by nature, this is where she does not shy away from letting her imagination take flight and letting her thoughts and feelings take form through her music. She is happy not to keep to the script but to write her own rulebooks as she goes along. The process of this self expression is both comforting and exhilarating at the same time. Her wish is that her music not only entertains, but speaks to her listeners on some personal level.
After winning the Vans Musicians Wanted show in 2018, Shye went on to win the “Best Song to Unwind to” award in the Youth Music Awards 2019 and performed for TedxSingaporeWomen, regional festivals such as Urbanscapes and Baybeats as well as opening for Clairo, SALES and Superorganism. Shye has also been featured previously by Mothership and FEMALE Magazine. Shye will be performing for Mediacorp Let’s Celebrate 2021 show alongside Jason Derulo, Benee, Conan Gray and Jeremy Zucker, lewloh, Ramengvrl and more.
