MUMBAI: Saregama has announced that its recently launched platform â€?Icons Nxt’ with UTV Bindass to revive pop music and promote popular mainstream artistes, is listed among the top 50 channels on YouTube garnering close to half a million views.
Delighted with the response, Saregama business head (Music) Adarsh Gupta said, The success of the songs and the videos can be attributed to the fact that each of the artistes featured on this platform and the albums thereof has worked tirelessly to produce brilliant content appealing to various genres of music that youth listen to….But the real moment of truth was when this music that we created made immediate connect with our target audience!!…
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UTV Bindass business head Keith Alphonso said, We always knew that the fresh new sounds of Saregama’s Icons Nxt would connect with the Bindass generation of a proud new India. The rocking numbers on youtube just reaffirm our faith in this venture and in the talent. Rock on!…
