MUMBAI: Saregama has joined hands with telecom company Bharti Airtel to offer content from the recently launched album â€?Jaya Hey’.
Saregama India Ltd. VP digital R Madhusudhan said, Our aim as always is to introduce young India to their rich musical inheritance. It is therefore only fitting that one of our country’s most valuable and historical musical assets should be introduced to the digital generation through Airtel, who has the largest digital reach in the country….
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Airtel users across India can access â€?Jaya Hey’, which features all five original verses of Rabindranath Tagore’s National Anthem sung by 39 celebrated Indian artistes. In addition to the full version of Jana Gana Mana, subscribers can also access 10 rare Tagore compositions, along with the historic speeches from India’s freedom struggle by leaders like Pandit Jawaharlal Nehru and Netaji Subash Chandra Bose.
Bharti Airtel CMO – consumer business N Rajaram said, Through this tie-up with Saregama, we are delighted to bring exclusive content of the popular â€?Jaya Hey’ album for our patriotic customers across the country….
â€?Jaya Hey’ is a tribute from Saregama to Noble Laureate Rabindranath Tagore commemorating 150 years of the legend’s birth anniversary.
