MUMBAI: Cashing in on the mobile revolution, Saregama India Limited announced the launch of its WAP portal (wap.saregama.com).
This new platform brings Saregama’s huge collection of over 50,000 songs to the mobile phone user. From Lata, Rafi, Asha, Kishore to M S Subbulakshmi and vintage Hindi film music, ghazals, devotional songs, to regional music.
Saregama had earlier launched its online portal in 2008, with ambitious plans of digitising its immense library and making it available to users on the net. The initiative however was put on the back burner and a new site came in its place a few months ago. Apart from this, Saregama has been running a service – HamaraCD.com, that the company launched a few years ago, to enable listeners to order customised CDs with content assembled from the vast Saregama library.
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Speaking about the WAP initiative, Saregama chief manager new media PK Prasannan says, “Saregamaâ€?s wap initiative to deliver the MP3 full songs from their rich catalogue of over 50000 songs from 10 languages has set a benchmark in the music industry .At a point when the physical sale is on a downtrend, saregama has proved yet again that retro content has got good demand. Since the launch of this service on Mobile we have more than a lakh music lovers who visited and downloaded songs…
The official release stated, “One year ago, in April 2009, Saregama had introduced full-song downloads on mobile on Airtel Live and Vodafone Live through aggregator Techzone, which opened up a new revenue model for the music industry on the mobile platform. We now take that initiative one step further.”
Here’s how it works –
Enable GPRS and log on to http//mobile.saregama.com or http//wap.saregama.com.
One can also get the link by sending the sms MUSIC to 56060
You can listen to your favourite song or sample the song of the day and the RJ’s special tracklist.
The official statement states that downloads are available for a “nominal charge”, and all the songs are digitised and of good sound quality. One can download a full song in less than two minutes, with good net connectivity. A song, once downloaded, can remain with you forever and can also be transferred to your own PC, pen drive, Multimedia Phone etc.
Airtel and Vodafone users can benefit as they are allowed to download DRM free MP3 songs. While other telecomm operator users will get poly and true tones.
