MUMBAI: The musical duo Sachin-Jigar seem to have become radio stations’ favourite music composers. After composing Radio Mirchi’s revamped jingle, the hit composer pair got together to create a catchy jingle for Ishq FM recently.
The jingle is sung by Benny Dayal and Anushka Manchanda. The jingle is titled ‘Do The Ishq, Baby’.
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Ishq FM was earlier known as Oye FM, but turned all romantic as Ishq FM in September this year. Under this initiative, TV Today’s radio stations in Delhi, Mumbai and Kolkata were revamped into 24×7 love stations.
The Delhi and Mumbai stations were launched by the very romantic at heart Karan Johar and Ranbir Kapoor. Kolkata associated with the renowned singer, song-writer, and composer Anupam Roy. It was a star-filled launch with famous celebrities from the Bangla film industry.
Ishq 104.8 FM plays era-agnostic romantic songs throughout the day. The songs on this premium melody station are complemented by Hinglish Jock-talk, Hindi music and light-hearted, non-intrusive content that adds value to the listeners’ lives. Kolkata, on the other hand, also gives the local Bengali music along with Hindi.
Read More: Oye FM turns ‘Ishq FM’
