NEW DELHI: South Asian Audio Video Network (Saavn) which offers music service in Indian and English languages has announced subscription-based premium service Saavn Pro. The service will bring offline and ad-free music to the Indian market as well as significant user base in the US, UK and other major markets.
The service will be available at the Apple app store from March while Android and feature phone premium services is on the cards. As per an official release, the service received around 10,000 sign-ups within the first 48 hours of early-interest registration.
“We’ve found that offline music access is the number one feature people are asking for. We are delighted to launch Saavn Pro and it’s an important milestone for the company and the industry,” Rishi Malhotra, president and co-founder of Saavn, said. “People have been taking their music offline for years, but it’s never been this easy and natural. We’ve built a premium music product that’s really a joy to use.”
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To save music for offline listening (or caching), users will have to hit a cloud icon next to any song or playlist. Following a 30-day free trial, users can subscribe to Saavn Pro for $3.99 per month directly through their Apple ID.
Unlike many subscription services, users can opt-in to Saavn Pro directly on their mobile devices, rather than having to register for the premium service on the web first.
Additional Saavn Pro Features:
· Offline Listening: Available on up to 5 devices per account.
· Ad-Free Listening: Music streams with no interruptions from advertising. When logged in with your premium account, ads are removed on all platforms, including Saavn.com.
· Sync Over Cellular: You can choose whether to use WiFi or your cellular data connection to cache your music for offline listening.
· Pro Audio: Access to the highest quality music (320 kbps) will be added to the product in the coming weeks.
Saavn Pro will be available for iPhone starting 1 March.
Also read:-
http://www.radioandmusic.com/content/editorial/news/saavn-launch-paid-subscription-model-2013
