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Rose Anderson: “Importance of radio remains paramount”

RnMTeam by RnMTeam
March 26, 2013
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Rose Anderson: “Importance of radio remains paramount”
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For the last three years, Rose Anderson, has been leading New York Festivals (NYF) International Radio Programs & Promos Awards as its executive director. Besides Radio Programs and Promos Awards, Anderson manages all facets of NYF’s Television and Film Awards overseeing the strategy to expand their footprint, assembling advisory boards and award-winning grand jury members from the international media communities, and initiating marketing and media partnerships. Since her joining in 2009, Anderson was behind transforming the competitions to fit today’s global programming by being responsive to current world-wide creative trends and by recognizing innovation and excellence in all areas of production, storytelling and performance.

Anderson, an Emmy Award winning producer and member of the DGA, is the former director of the Sports Emmy Awards and director of production for the National Academy of Television Arts and Sciences. It’s her vast experience in various field that gets her the position and understanding for the role of executive director of the award function. 

Speaking with Radioandmusic.com, Anderson takes through the 30 years of the New York Festival’s International Radio Programs and Promos Awards and talks about the role of radio across continents.

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Excerpts:

Take us through the history of NYF?

For 30 years, New York Festival’s International Radio Programs and Promos Awards competition has honoured content in all lengths and forms. Today, we celebrate the exceptional and innovative programs being created today on all continents which engage the curiosity of audiences everywhere.  Even as distribution platforms multiply across the airwave spectrum, one thing remains constant -the power of the individual voice.

Dedicated to honouring The World’s Best Radio, NYF’s categories mirror today’s global trends and encourage the next generation of story-tellers and talent across all platforms. 

There are no geographical boundaries for talent and innovation so we have no boundaries process. Our entrants come from hundreds of production companies around the globe and embody the wide spectrum of programming – news, sports, entertainment, the arts, promos, and contests- being made today.

Many awards competitions are national in scope or are by invitation-only or have other restrictions limiting eligibility. Our rules make it clear ‘one world, one competition, one show’.

How has your journey been so far as the executive director?

In the three years that I have been privileged to lead the Radio awards, we have seen a fantastic uptick each year – in the quality and quantity of the entry submissions, in the footprint of our global reach, and in the way we can support our Radio winners. Our awards gala event in New York City brings a new level of prominence, interest, and recognition for all of our participants which will continue in the year ahead. The winners, their interviews, and excerpts from their programs are viewable in our online media showcase.

Constantly embracing technology, New York Festivals has streamlined our entry process, making uploading submissions even more user-friendly. We have upgraded our online judging system. NYF’s online judging system ensures that each entry receives the proper amount of time and attention, in an environment that is free from outside distractions and unsolicited opinions.

Why did you introduce new categories this year?

For the past few years, we added categories in keeping with our goal of honoring the exceptional and innovative work that radio game-changers are creating. Among those categories were Best Live Sound, Best Sports Newscast and Best Sports Anchor/Reporter, Sports Promotion, Public Service Announcements, Green Promotion, Heroes, Program Opens and Student Documentaries. This year, continuing that momentum, we will have new categories for Best Legal Reporting, Current Affairs, Social Issue, Best Interview, Best Performance by an Actor/Actress, Best Sports Format, Student Drama and Entertainment Program Promo.  We have additional satellite and online categories for Drama, Comedy, and Religious Programs.

Our agenda is simple – to celebrate the achievements of the many talented men and women who make up the worldwide creative community.

How do you select the jury and how balanced are they?

Today’s multi-platform world offers a wealth of excellent and innovative programming in all areas and our goal is to determine what is considered to be the World’s Best Radio created during each year.  The prominent media executives who make up the members of the Advisory Board are recognized for their expertise.  Together with our grand jury, they represent a global online community dedicated to using the most advanced technology available.

Our grand jury is made up of over 100 directors, producers, journalists, writers, actors, creative directors, composers, on-air talent, and programming executives who are all award-winners themselves.  They are actively involved in what is being made today. Last year, the jury members came from over 20 countries and that mix of perspectives is one of the strengths of this jury process. NYF’s 2013 grand jury is listed on our website. We look for wide experience and demonstrated achievement in our jury members as a way of quantifying fairness in the selection process.

What is the importance of radio around different continents?

If our submissions are any indication of world-wide trends, the importance of radio remains paramount and universal not only for reporting breaking news, but also as a means to communicate intimate drama, to offer analysis of complex ideas, and to impact local calls for action.

The use of digital platforms – and podcasts especially – ensure a multiplicity of voices and the expression of many points of view.

The advances in audio technology have provided more ways to express intricate levels of sound design which enhance listeners’ experience.  In short, this vibrant medium remains robust and is a testament to today’s creative and journalistic community who find new ways every day to embrace legions of dedicated followers.

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