MUMBAI: Music marketing firm ReverbNation has launched world’s first end-to-end music promotion system â€?Promote It’ on facebook.
â€?Promote It’ allows artistes, labels and venues to create campaigns to promote specific songs or albums on facebook. The campaigns follow set-it-and-forget-it… model and is priced at $25. The system includes ad creation, targeting fans, custom landing pages and results reporting, which helps to spur interaction and provide analytics.
The Beta version of the system was released in April and was overseen by a team of experts to incorporate improvement in all subsequent campaigns.
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ReverbNation co-founder and COO Jed Carlson said, Facebook is the ultimate social platform of our time and we wanted to build a tool which will harnessed the social power to drive the outcomes that every artist, label and venue wants like more song plays, sales, downloads, shares, likes, email subscribers, and ticket sales. The outcomes so far with the Beta version of PROMOTE IT have been stunning and we’re excited to be rolling it out now to everyone in the music industry.”
An electronic artist and active online marketer, Brian Hazard of Color Theory said, I’ve been promoting my music online for a long time and I’ve never worked with a company that understands artists’ needs like ReverbNation â€?Promote It’ takes only minutes to set up and you’d be hard pressed to create a Facebook ad campaign that outperforms it. It’s the ultimate ‘set it and forget it’ fan-making machine.”
