MUMBAI: Reliance Media World Limited which runs radio station Big FM, along with allied businesses, Big Street, Big Reach, Big Events, Big Live, Big Digital and Big Rural has reported total income of Rs 493.6 million for the quarter ended 31 December 2009.
The company’s operations turned EBITDA positive during the quarter and EBITDA for the quarter stood at Rs 27.9 million. This was credited to increase in revenues, controlled costs and expanded Client base.
The company has reported a loss of Rs 126.5 million at net level, attributed to debt service cost and depreciation / amortization.
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The company’s quarter on quarter revenue growth of 28.5 per cent. There has been a healthy brand count with an average of 960 brands on air each month. According to the company, robust sales volume growth with inventory fills growing by 28 per cent over the previous quarter.
The company attributes the growth to re-structuring of the sales team to focus on integrated sales, thus helping garner a higher share of revenue of key clients. Increased emphasis on new business development led to new categories on Big FM like FMCG, computer peripherals etc.
Increased footprint of the network through alliances with Radio Dhamaal and Rangila FM growing the network by an additional seven stations, offering clients reach to 52 stations.
Opening of political advertising for private broadcasters also stimulated an increase in revenue, the company says.
