MUMBAI: 93.5 RED FM, India’s leading private radio and entertainment network, introduced an on-air campaign ‘Umeed Ki Run’ to support Rahul, a 25-year-old long and middle-distance runner from Delhi. On Morning No. 1, RJ Raunac spoke exclusively to Rahul, highlighting his achievements and the challenges he faced due to his financial condition.
Red FM took the initiative to support Rahul and provide him with a job through the campaign. This job would aid him to meet his basic requirements for training as a track and field athlete. Rahul’s CV was floated on social media, and listeners supported him secure a job as a coach and trainer at a school in Delhi. During the campaign, his medals and trophies were circulated around different offices and places in Delhi for people to support him and get inspired through his struggles.
Reflecting on the initiative, Nisha Narayanan, Director & COO, RED FM, and Magic FM, said, “We at Red FM take pride in our continuous efforts to empower individuals and promote the amazing potential of our country. Through initiatives like Umeed ki Run, we are thrilled to extend our support to athletes like Rahul, who aspire to achieve greater heights. I am glad to see Rahul’s unwavering dedication and consistent performance. As a brand that celebrates talents from all backgrounds, we are honored to be a part of his journey. On behalf of Red FM, I extend my heartfelt wishes to Rahul for all his future endeavors.”
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