MUMBAI: Red FM’s interactive initiative â€?Red Arrest’ which provided listeners with a platform to voice their opinion and question noteworthy personalities has gained immense popularity all across the capital city.
The segment engaged listeners with interactions by heavyweight’s from various fields like anti-corruption leader-Anna Hazare, Amitabh Bachchan, Ujjwal Nikkam, Baba Ramdev, Yuvraj Singh and Harbhajan Singh amongst others. With the increase in the popularity, Red FM has compelled the weekly segment into a bi-weekly affair. â€?Red Arrest’ is aired on Morning No.1 show by RJs Swati and Peeyuush.
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Speaking on the show, Red FM projects and programming senior VP Nisha Narayanan said, Red Arrest truly has earned a mass fan following. We are delighted by the support we have received and will continue to keep engaging our listeners with many such innovations….
The segment is supported by a BTL campaign and outdoor media across Delhi which includes billboards, bus shelters, utilities and metros. Red FM has also carried out campaign for the young listeners in youth hotspots, hangout destinations,Delhi University and colleges.
