MUMBAI: Red FM and Aircel have launched an interactive campaign during IPL-4. Red FM volunteers will complete all the daily work of two listeners from each city including Mumbai, Delhi, Kolkata, Bangalore, Hyderabad, Pune, Ahmedabad, Jaipur, Kanpur, Lucknow, Indore, Bhopal, Guwahati, Bhuvaneswar, Kochi, Vadodara and Nagpur. The idea is to free cricket-loving listeners from their daily chores so they can watch IPL-4 matches without any worry.
Red FM RJs are encouraging listeners to register via SMS if they want to be Kaamchors (shirkers), and two lucky listeners from each city will get all their work — be it utility bill payment or picking up kids from school, or any other chore — done by Red FM volunteers on match days.
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B. Surendar, Senior VP, National Sales Head, Red FM, said, Given the genre we operate in, the challenge was to come out with a concept which is interactive and spicy but highly differentiated. To make the impact bigger and better, we’ve gone for an activity which offers experience to our listeners and doesn’t stop with mere on-air entertainment. Going by the initial response we’ve got, our listeners across 17 cities have loved this initiative….
