MUMBAI: Red FM undertook a series of activity to celebrate the World Environment Day across the country including Jabalpur, Vizag, Bhubaneshwar, Vadodara, Varanasi and Bhopal.
Commenting on the activities Red FM 93.5 Network senior VP- projects and programming Nisha Narayanan said, As a radio station, we realize the importance of mobilizing people and the role they play in bringing about a change. We got listeners across stations to express their concerns about the environment and went a step ahead to adopt environment friendly practices thereby encouraging people to do the same. We stand true to our sobriquet of being the station for expression and we will continue to do our bit for the environment through consolidated efforts….
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Activities across various cities
Jabalpur: Red FM distributed organic cloth bags amongst people to discourage the use of plastic and polythene, and partnered the marathon organized by the Madhya Pradesh Pollution Control Board to create environmental awareness.
Bhopal: The radio station distributed saplings along with cloth bags to make people aware of an ecologically balanced world.
Vadodara: Bringing together the locals, Red FM undertook the cleansing of river Vishwamitri along with a plantation drive in association with the Vadodara Municipal Corporation.
Bhubaneshwar: Red FM RJs propagated the virtues of pollution-free environment by rallying like-minded locals to hand push a Red FM branded van at key locations across the city. Bhubaneshwar Traffic Police was also associated with the activity and the locals who participated in the activity were given saplings thus engraving the importance of being environmentally conscious.
Vizag: Red FM in association with the Andhra Pradesh Pollution Control Board involved students in activities like painting, essay writing and elocution amongst others.
Varanasi: The RJs visited market places and dropped fake Rs 100 note with a public service message on the flip side of every note. This rather unique activity was conducted in association with the Nagar Nigam of Varanasi.
