MUMBAI: Last week, Rdio began emailing its users to let them know that it was officially shutting down on 22 December at 5 pm PST. Users could save their music by downloading a list of their Rdio favourites and playlists in various formats from a farewell site and customers could import into another service.
Rdio was purchased by Pandora which plans to merge it into its own offering. Pandora said that it has plans to launch an entirely new on demand product with Rdio’s tech and its few employees.
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Last month, Pandora had announced that it had acquired ‘key assets’ from Rdio for $75 million in cash. A Pandora press release said, “In addition to acquiring technology and intellectual property from Rdio, many members of Rdio’s team will be offered roles with Pandora, subject to close of the agreement. The company expects to offer an expanded Pandora listening experience by late 2016, pending its ability to obtain proper licenses.”
Rdio has filed for bankruptcy under Chapter 11 on 16 November, 2015. Reportedly, Rdio had more than $190 million in secured debt and about $30 million of unsecured debt.
