MUMBAI: Melodic romantic number from Ramaiya Vastavaiya ‘Jeene Laga Hoon’ rendered by Atif Aslam and Shreya Ghoshal has received over 4 million hits on YouTube. Sachin-Jigar has composed the track and Priya Panchal has penned it.
Music director Sachin-Jigar says, “We’re extremely excited about the success of Ramaiya Vastavaiya’s music and this one is extra special for us since it’s always been a dream to work with Prabhudheva. The positive feedback we’ve received online has been very encouraging; we’re very active on Twitter and love seeing people’s response to a song that has been released immediately.”
Tips Industries Limited senior VP and business head Sahas Malhotra, “The Ramaiya Vastavaiya soundtrack has been performing exceptionally well on YouTube along with streaming services and iTunes. For the very first time radio started pumping a song (Jeene Laga Hoon) before it became a TV hit which is a great indication of the music’s popularity. As a company we’ve always been extremely particular about the music in our films and we’re glad the audience is enjoying yet another Tips soundtrack.”
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Directed by Prabhudheva, the film stars Girish Kumar and Shruti Haasan. The film is expected to release on 19 July.
