MUMBAI: On the auspicious occasion of ‘Baisakhi’, Kanwarjit Singh Sawhney (KJ Singh), National Award-winning sound engineer, music composer and producer in the music and film industries today announced the launch of his independent music label, ‘Asli Music’.
As reported by Radioandmusic.com earlier, Academy Award winning music maestro AR Rahman was the chief guest at the launch of Asli Music, and unveiled the album at a gala event in the capital’s India Habitat Centre.
The label was launched with the release of a spiritual album, ‘ik on’k?r’, featuring the complete Japji Sahib – in the voice of upcoming Sufi singing sensation Harshdeep Kaur.
The launch ceremony was attended by eminent members of the music fraternity including Rabbi Shergill, Gautam Ghosh, Shubha Mudgal, Madangopal Singh, Jassi, bands Indian Ocean and Parikrama, among several other dignitaries such as Komal GB Singh, Preet Bedi, Rini Khanna and Sadhna Srivastava. Harshdeep Kaur also sang few verses from Japji Sahib live.
Singh said, “Literally meaning ‘real music’, Asli Music endeavors to bring a distinctive and fresh perspective to music by discovering, developing and promoting new talent which is original and novel. We aspire to be a full 360-degree music label soon, which will offer holistic solutions to artists, from training them to supporting them through their launch as professional artists by developing, publishing, promotion and distribution. We will also have services to allow producers easy licensing to our content for their movies and TV programs.”
Asli Music has signed three years exclusive licence deal with Times Music for distributing the physical album worldwide and digitally in India. Through its global partnership with Rebeat Digital, the label will distribute its digital content to over 300 online music stores.