MUMBAI: In an attempt to create a bridge between upcoming budding music discoveries from YouTube and established Bollywood musicians, Qyuki has launched its new initiative – Jammin.
The line up of budding musicians includes Mohenjo Daro’s vocalist Sanah Moidutty, rap act Mumbai’s Finest, Maati Bani, Siddharth Slathia, Shraddha Sharma, Sanam, Jonita Gandhi, Arjun Kanungo and Raaga Trippin.
These budding musicians will collaborate with Bollywood composers like Rahman, Salim-Sulaiman, Clinton and Mithoon.
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Ten collaborations will be created in 90 days, starting from 19 August. The finale concert will be held at NCPA on 11 November.
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