MUMBAI: After introducing music format shows, Radio One is now doling out money to ensure stickiness with listeners. The station has introduced the Maximum Music, Maximum Money Contest in Delhi and Mumbai.
The four-week long property, will have contests every hour across the two stations of Delhi and Mumbai. To win cash prizes listeners will have to tune in every hour and SMS the songs that are being played between two signature bells (ghanti). The first listener, to name all the songs played between the two bells, stands to win a cash prize up to Rs 200,000..
Commenting on the initiative, Radio One vice president national business and station head (Delhi) Rajeev Bhandari said, At Radio One, we are in a constant endeavor to enrich the musical experience of our listeners through innovative on-air initiatives. We have stuck by our promise of playing 13 different songs every hour without any repetition in the entire day and this initiative of Maximum Music, Maximum Money opens up the opportunities for our listeners to earn big money as they listen to music….
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This Maximum Music, Maximum Money initiative will also be supported with on-ground activities at prominent malls across Delhi and Mumbai over two weekends. The station will offer the people a chance to win on the spot cash prizes as well as it replicates the contests at the malls.
