Radio&Music
  • News
  • News Releases
  • Music
  • Singer
  • Press Releases
  • Radio
  • Biz
No Result
View All Result
  • Entertainment
  • Bollywood
  • Gadgets
  • Biz Radio
Radio&Music
  • News
  • News Releases
  • Music
  • Singer
  • Press Releases
  • Radio
  • Biz
No Result
View All Result
Radio&Music

Radio One launches unique brand campaign

RnMTeam by RnMTeam
January 5, 2009
in News
0 0
A A
Radio One launches unique brand campaign
Share on FacebookShare on Twitter

MUMBAI: Radio One has launched its first national brand campaign in the form of a music video created by an in house band.

A shorter edit of the song has begun to play as a branded TVC on music channels, OOH, radio, cinema (launched in Ghajini) and Cable from 5 January.

According to the station, the initiative kicked off with a viral idea that envisaged the creation of a new music band called Neo releasing its song â€?Ek Dum Fataafat’ on Eros Music. A music video of the same was released on music channels on 30 November. Without disclosing the Radio One connection, Neo sent its youtube link asking people to vote for them to further strengthen the viral idea.

Related Post

Grand Star-Studded launch of Rameez Sohail’s BacXtage Season 1 ‘Duniya Bekaar Hai’ on Desi Tadka Music

Grand Star-Studded launch of Rameez Sohail’s BacXtage Season 1 ‘Duniya Bekaar Hai’ on Desi Tadka Music

October 6, 2025
A grand three-day Indian Classical Music Festival celebrating the birth centenary of Padma Shri Manik Varma

A grand three-day Indian Classical Music Festival celebrating the birth centenary of Padma Shri Manik Varma

October 6, 2025
Gajendra Verma drops soul-stirring ballad ‘Waade’: A promise of love, longing, and heartbreak

Gajendra Verma drops soul-stirring ballad ‘Waade’: A promise of love, longing, and heartbreak

October 6, 2025
Almost Monday returns with new single and video ‘Lost’ out October 3

Almost Monday returns with new single and video ‘Lost’ out October 3

October 3, 2025

On 15 December, Radio One revealed the connection and the fact that the Neo track was the station’s brand song and that NEO (an anagram for ONE) is its in-house band. The song has been written and performed by members of this in-house band and also comprises their CEO Vineet Singh Hukmani.

The song has also became part of a b2b campaign with a contest that asks viewers of the music video certain questions about the song that help strengthen the brand promise. The song can be seen on www.mid-day.com/radioone.htm.

We wanted a connect with the brand that is musical in nature since radio is more about music and we needed something that strengthens our promise of love, money and fame fataafat to our TG – â€?the fataafat generation’. So we set out to write and produce the song in-house and then released the music video first virally on tv and on the web and now as a TVC in media,” said Vineet Singh Hukmani.

To add to the innovation, a yellow ball appears in the music video wherein it is a catalyst for young people getting love, money and fame fataafat. Radio one has decided to gift the yellow ball (a big version and a smaller one with a smiley) to its listeners and to its clients and agencies.

We felt a good way to make the brand tangible is to power it with a symbol that can be touched and we felt that the branded yellow ball is an engaging way to do it,” adds Hukmani.

Tags: News
RnMTeam

RnMTeam

Related Posts

Grand Star-Studded launch of Rameez Sohail’s BacXtage Season 1 ‘Duniya Bekaar Hai’ on Desi Tadka Music
music

Grand Star-Studded launch of Rameez Sohail’s BacXtage Season 1 ‘Duniya Bekaar Hai’ on Desi Tadka Music

by RnMTeam
October 6, 2025
A grand three-day Indian Classical Music Festival celebrating the birth centenary of Padma Shri Manik Varma
music

A grand three-day Indian Classical Music Festival celebrating the birth centenary of Padma Shri Manik Varma

by RnMTeam
October 6, 2025
Gajendra Verma drops soul-stirring ballad ‘Waade’: A promise of love, longing, and heartbreak
Gajendra Verma

Gajendra Verma drops soul-stirring ballad ‘Waade’: A promise of love, longing, and heartbreak

by RnMTeam
October 6, 2025
Next Post
Tribute to Kishor Kumar by 13 yr. old Abhay pianist & the launch of hindi film “Jalebi Culture”

Tribute to Kishor Kumar by 13 yr. old Abhay pianist & the launch of hindi film "Jalebi Culture"

Brand integration: way to go! – Balasubramaniam

Brand integration: way to go! - Balasubramaniam

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Trending
  • Comments
  • Latest
Grand Star-Studded launch of Rameez Sohail’s BacXtage Season 1 ‘Duniya Bekaar Hai’ on Desi Tadka Music

Grand Star-Studded launch of Rameez Sohail’s BacXtage Season 1 ‘Duniya Bekaar Hai’ on Desi Tadka Music

October 6, 2025
AR Rahman mourns old friend, guitarist John Anthony’s death

AR Rahman mourns old friend, guitarist John Anthony’s death

January 21, 2019
Indian Idol Season returns with a new season with the theme – Yaadon Ki Playlist

Indian Idol Season returns with a new season with the theme – Yaadon Ki Playlist

September 29, 2025
A grand three-day Indian Classical Music Festival celebrating the birth centenary of Padma Shri Manik Varma

A grand three-day Indian Classical Music Festival celebrating the birth centenary of Padma Shri Manik Varma

October 6, 2025

Just Talk

0

Special Report

0

Editorial Page

0

News

0
Grand Star-Studded launch of Rameez Sohail’s BacXtage Season 1 ‘Duniya Bekaar Hai’ on Desi Tadka Music

Grand Star-Studded launch of Rameez Sohail’s BacXtage Season 1 ‘Duniya Bekaar Hai’ on Desi Tadka Music

October 6, 2025
A grand three-day Indian Classical Music Festival celebrating the birth centenary of Padma Shri Manik Varma

A grand three-day Indian Classical Music Festival celebrating the birth centenary of Padma Shri Manik Varma

October 6, 2025
Gajendra Verma drops soul-stirring ballad ‘Waade’: A promise of love, longing, and heartbreak

Gajendra Verma drops soul-stirring ballad ‘Waade’: A promise of love, longing, and heartbreak

October 6, 2025
Almost Monday returns with new single and video ‘Lost’ out October 3

Almost Monday returns with new single and video ‘Lost’ out October 3

October 3, 2025

About

Radioandmusic.com (RnM) is India's first website dedicated to the world of Radio and Music.

  • News
  • News Releases
  • Music
  • Singer
  • Press Releases
  • Radio
  • Biz

Menu

  • Entertainment
  • Bollywood
  • Gadgets
  • Biz Radio

Recent Post

  • Grand Star-Studded launch of Rameez Sohail’s BacXtage Season 1 ‘Duniya Bekaar Hai’ on Desi Tadka Music
  • A grand three-day Indian Classical Music Festival celebrating the birth centenary of Padma Shri Manik Varma
  • Entertainment
  • Bollywood
  • Gadgets
  • Biz Radio

© 2025 RadioandMusic.com. All rights reserved. RNM and all related titles and logos are trademarks of Indiantelevision.com Group.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • News
  • News Releases
  • Music
  • Singer
  • Press Releases
  • Radio
  • Biz

© 2025 RadioandMusic.com. All rights reserved. RNM and all related titles and logos are trademarks of Indiantelevision.com Group.

Go to mobile version