MUMBAI: In Delhi, three radio stations-Radio Mirchi, Radio City and Big FM – registered the same market share (12.8 per cent) and TARP (0.9 per cent). However, the cume for Radio Mirchi was 7695, for Radio City was 7685 and for Big FM was 7323. In the capital, Fever FM continued to lead even for week 32, according to RAM report.
In Delhi, four Fever FM shows- ‘Evening Drive’ with Nitin (TARP 2.7 per cent), ‘Dilli ke Do Dabang’ with Manu and Abhilash (TARP 2.2 per cent), ‘Full on Punjabi’ with Avinash (TARP 2.2 per cent) and ‘Zara Si Life’ with Rhicha Vyas (TARP 1.8 per cent), registered the highest TARPs as compared to other shows in the city.
In Mumbai, Big FM registered the highest market share of 18.1 per cent, TSL of 6.18, 4322 cume and TARP of 1.3 per cent. Second position was held by Radio City with a market share of 17.2 per cent, TSL of 6.18 and TARP of 1.3 per cent. Fever FM, meanwhile, took the third spot in the city with a market share of 14 per cent; while Radio Mirchi held fourth position with a market share of 12.9 per cent and Red FM came in fifth with a market share of 10.8 per cent. In the city, Big FM’s ‘Suhana Safar’ with Anu Kapoor reported the highest TARP of 3.1 per cent, followed by Radio City’s ‘Kal Bhi Aaj Bhi’ with Gaurav that registered a TARP of 2.7 per cent. Next in line was Big FM’s ‘Breakfast show’ with Siddharth which reported a TARP of 2.6 per cent, followed by Radio City’s ‘Kasa Kai Mumbai’ with Archana and Salil, and Fever FM’s ‘Pal Do Pal’ with Karan Singh rounded up the top five shows.
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In Kolkata, Radio Mirchi held the top spot with a market share of 18.5 per cent, TSL of 4.21 and TARP of 1.5 per cent. Big FM held the second position in the city, with a market share of 15.4 per cent, TSL of 5.05 and 1.3 per cent TARP, while Fever FM came in third, with a market share of 13.1 per cent, TSL of 5.01 and TARP of 1.1 per cent. Oye FM held the fourth spot in Kolkata, which is the only time it featured amongst the top radio stations in the metros for week 32, and in fifth position was Aamar FM, with a market share of 10.2 per cent. Radio Mirchi’s show ‘Kaali Kotha’ with RJ Jaganath registered the highest TARP of 3.2 per cent in the city.
In Bengaluru, Radio City held the top spot with a market share of 22.2 per cent, TSL of 9.31 and 2.6 per cent TARP. Big FM came in second with a market share of 20.9 per cent, TSL of 8.35 and 2.4 per cent TARP. In the third spot was Radio Mirchi with a market share of 17.8 per cent, TSL of 7.52 and TARP of 2.1. Fever FM was fourth, with a market share of 12.6 per cent, TSL of 7.44 per cent and TARP of 1.5 per cent. The radio show to report the highest TARP in the city was Big FM’s show ‘Big Coffee’ with RJ Shruti.
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