MUMBAI: Entertainment Network India Ltd’s (ENIL) FM radio business, operating under the Radio Mirchi brand, has promoted Yatish Mehrishi as the executive vice-president and regional director for West and Central India.
In his new role Mehrishi will lead Radio Mirchi teams in West & Central region for better revenue and listener market share.
Mehrishi joined Mirchi as station director Delhi & cluster head North India in 2009.
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With 11 years of experience, Mehrishi has also worked with brands such as Pepsi, Motorola and Airtel.
Mehrishi said, Radio Mirchi is synonymous with growth, innovation and leadership. I am happy to be a part of ENIL and look forward to more fulfilling work in future.”
