MUMBAI: Entertainment Network India Ltd’s (ENIL) FM venture Radio Mirchi has completed the launch of all the 32 stations it had got licence for in the second phase of bidding.
With the launch in Jabalpur, Radio Mirchi is operational in places that include Mumbai, Delhi, Kolkata, Chennai, Indore, Ahmedabad, Pune, Hyderabad, Bangalore, Jaipur, Patna, Jalandhar, Goa, Baroda, Bhopal, Kanpur, Rajkot, Nashik, Varanasi, Aurangabad, Lucknow, Surat, Kolhapur and Nagpur, Mangalore, Vishakhapatnam, Madurai, Vijyaywada, Coimbatore, Raipur and Thiruvantapuram.Established in 1999, ENIL launched its first radio station in the city of Indore in October 2001. Radio Mirchi is positioned as a sunshine channel, with a baseline that reads “It’s Hot.”
ENIL (Radio Mirchi) COO Nandan Srinath said, “Radio’s strength is its immense flexibility, adaptability and suitability for a modern and active life. Lots of towns in India today are energy starved and with the launch of radio stations across the country, radio is becoming a familiar sight. Additionally, it is proving to be the best companion.”
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Radio Mirchi station head Sunil Khowal said, “Jabalpur has a rich historical background and the people have quiet a hectic cultural life throughout the year. The outstanding trait about Jabalpur’s cultural life is that it is remarkably cosmopolitan. Radio Mirchi in Jabalpur, like all its other stations, will have localised programming content with local content.”
