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MUMBAI: Radio Mirchi celebrated its fifth birthday across the Mumbai city. As part of their celebrations, Rakhi Sawant, dressed as Super Girl, was spotted in a Radio Mirchi van handing out Mirchi Cakes to surprised Mumbaites. The celebrations started across many restaurants, pubs, multiplexes, ice cream parlours and coffee chain like Baskin Robbins and caf© coffee day to the sound of a jingle. There were mirchi shaped cakes being given out to surprised people in restaurants, free drinks in the bars, free popcorns in the multiplexes. It was Radio Mirchi?‹?“s way to reach out and thank its listeners on its fifth birthday.
Speaking on the occasion of Radio Mirchi?‹?“s fifth birthday, Radio Mirchi, Mumbai station head Sujata Bhatt commented, “As a Brand We stand for fun, and for our fifth Birthday we wanted to share our Joy with Mumbaites who have made us the consistent number one Radio station. Ever since its launch on 23 April 2002, Radio Mirchi has been one of the most innovative media companies in India and has consistently raised the bar of successful programming. The various awards and recognitions conferred on Radio Mirchi are a testament to this.”
Since its inception, Radio Mirchi has gone from strength to strength and Radio Mirchi 98.3 FM is not only the numero uno station in Mumbai but has 40 percent higher listenership as compared to its nearest competitor Radio City as per the India Listenership Track: Wave 3, 2006. The ILT is widely considered as the most authentic source for Radio listenership statistics.
ENIL launched its first radio station in the city of Indore in October 2001 and after that by May 2003 ENIL launched six other stations. At present Radio Mirchi is operational in 12 cities which are Mumbai, Delhi, Kolkata Chennai , Indore, Ahmedabad, Pune, Hyderabad, Bangalore, Jaipur and now Patna and Jalandhar. Shortly, the station will be operational in 20 more cities and in total have 32 radio stations in the country.
