MUMBAI: Radio Mirchi Bangalore has partnered with Sunfeast to support ‘Sunfeast world 10K’, which is the world’s richest 10K race, states the release.
The race is scheduled for 18 May, starting from the Kanteerva stadium.
Commenting about the event, Radio Mirchi Cluster business head – Karnataka & Kerala Rahul balyan said that, “World 10K will be a great addition to the already rich cultural landscape of Bangalore and we are happy to lend our support to this world-class event. There are many on-air innovations that we have done to create awareness about running and getting people to participate in the 10K run. This event is for everyone and is all about fun and spirit of Bangalore which will get the whole city together. We strongly urge everyone to turn-up for the event and participate in all the fun and excitement. The entire team of Radio Mirchi is also training for the run and will be participating too.”The registration forms for the race are available at a number of outlets across the city including Radio Mirchi office on Bannerghatta Road. The forms are also available online at www.sunfeastworld10k.indiatimes.com. The registration fee is Rs.200 for 10K runs (Elite men run, Elite women run, Open run and Majja Run) and Rs.100 for senior citizens run and the Wheel Chair event. The special category of Majja run has been created for those who want to run for fun and cannot complete the entire race.
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As the official media partner for the run, Radio Mirchi has a host of activities lined up. The on-air mascot for the race is ‘Benne Dose Babu’, a lazy, 120 kgs, unfit guy who has decided to get in shape for the run. Morning hour of 7-8 am has been dedicated to uninterrupted high tempo music which people can listen to while training for the run. Babu is also interacting with various celebrities to discuss the secret of their good health and fitness.
Additionally, Mirchi is also involved in hosting the biggest Pasta party of Bangalore , the ‘Get Active- Expo’ from 14 to 18 May. In the Expo, as people come to collect their running gear (Bibs, Time chips etc), there will be entertainment and games organized for the entire family.
Mirchi plans to do a live broadcast from the venue on the 15-16 May where RJs will interact with the listeners and host a Teen RJ hunt.
