MUMBAI: Radio Mantra has revamped its operations in all eight cities where its present. The Station will don a complete new sound, from station jingle to show intros to other interstitials along with a couple of new shows. Mantra has also reworked upon its library and will air music with different genres.
The station had started ‘Janta Ka Mantra’, a month long campaign to know its audience preferences and also invited listeners to give their suggestions. Apart from promoting the campaign on newspaper, the survey was also conducted online on Facebook.
Talking about the campaign, Radio Mantra national programming head Kanwar Sameer said, We really wanted touch base with the audience to get the first hand feedback and accordingly realign ourselves to their needs and wants, hence ‘Janta Ka Mantra’ was rolled out. We wanted to go beyond the IRS and hit the right chord for which the quintessential part was ‘hearing it from the horse’s mouth’….
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Mantra has introduced a retro music show called ‘Action Replay’ from 11am – 1pm which will feature trivia regarding songs, artists and movies from 80’s and 90’s. From 4 to 6pm, â€?Ticket to Bollywood’ will air favorite bollywood stars of listeners with exclusive interviews and gossips. Mantra has also incorporated regular show features like ‘City Ka Khabri’, ‘City Ka Zaiqa’ and ‘City Ka Sitara’ news and happenings of the city.
Apart from the new shows, Mantra has shifted their current request show; ‘Mera Wala Hit’ from late mornings to the afternoon time band: 1 to 4 pm. Devotional music and spiritual talk show ‘Arpan’ will be a two hour show, from 5 to 7 am.
