MUMBAI: Radio Mantra has designed special Diwali content with contests and campaigns all across its eight stations.
The radio station has devised properties like â€?Diwali Dhan Dhamaka’, â€?Lakh Pate Ki Baat’, â€?Market Meter’, ‘Bollywood Gems’ along with various on-ground activities like live requests, Obs and testimonials that will be aired throughout the festive season. Listeners stand a chance to win jewellery vouchers in the â€?Diwali Dhan Dhamaka’ contest by answering four questions. With each question, the stakes become higher but the station claims that nobody will be returned empty handed.
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Radio Mantra national programming head Sameer Kanwar said, It’s our prerogative to give the audience an innovative and out of the box content and at the same time, make it as lucrative and rewarding too. From fervor to monies, Diwali Dhan Dhamaka has everything one would want for the occasion….
The activity has been powered by an array of sponsors that are established names in the market, states the release.
