BANGALORE: Radio, the fastest among the four mediums of the M&E industry in South India is predicted to grow at 20 percent CAGR till 2015, according to the Ficci-Deloitte report – â€?Media & Entertainment in South India’.
The report states that radio with the biggest compounded annual growth rate of 20 percent is expected to double and reach a market size of INR.6.7 billion from the FY 2011 figure of INR 3.2 billion. The current contribution of the Radio market to the Media mix is low, in line with the trend witnessed in other South Indian languages as well.
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As per the report, at the end of 2011, the overall M&E market in the four southern states is pegged at Rs 187.5 billion. By the end of 2015, the report says, that the size of the South Indian M&E will cross Rs 321.4 billion.
Television, the most popular media platform in the south is valued at Rs 106.3 billion (57 per cent of overall market) and is projected to grow at a 17 per cent CAGR to reach Rs 198.1 billion by 2015. Among other sectors, print and films with CAGR of 11 per cent each are expected to grow from Rs 21.1 billion and Rs 56.8 biliion respectively in 2011 to Rs 31.7 billion and Rs 84.9 billion.
Tamil and Telugu films dominate the film industry as they together contribute 87 per cent of the industry revenues.
The report says that the media mix is expected to remain constant through FY 2015, with TV leading the way followed by Print, Films and Radio. Tamil and Telugu languages dominate the media market, together accounting for about 70 percent of the total South Indian media and entertainment market.
