MUMBAI: The night time slot on FM radio need not be confined to agony aunts and shows on paranormal activity. North Bengal’s FM station Radio High appears to be scoring big with its recently launched show ‘High Hotline’ which airs Mondays to Fridays on a time band- 8 pm to 11 pm.
The ‘High Hotline’ show has the RJ calling random listeners with a prank call. There are other humorous segments as well. The other sparklers include poems for each day related to childhood and life. The station’s creative team has also added a funny character named ‘Chumi Da’ who impersonates different people and things we meet or use in our daily life – these could range from a domestic help,the VLC player, a raincoat, a mini skirt etc.
RJ Tammy hosts the show and his segment ‘Tammy’s Upodesh’ is the crucial part of the show in which he gives tips on every day issues in our life in a funny manner. Radio High airs across Darjeeling, Jalpaiguri, Coochbehar and parts of Sikkim and claims a reach of over three million listeners.
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Radio High’s programming head Mainak Majumdar says, ” We have planned this show in the night slot because every day we deal with several issues in our office, home, outside or during travelling and we often feel frustrated. Through this show, we try and work to make our audience happy and try to end their day with a smiling face.”
“Our show is doing quite well in North Bengal and has become the most listened show across the region,” adds Majumdar.
