MUMBAI: Radio Disney US has launched a new Radio Disney Mobile website and texting program, developed in conjunction with mDisney.
mDisney is a part of the Walt Disney Internet Group.
The new Radio Disney Mobile website allows users of web-enabled mobile phones to receive fast delivery of Radio Disney information and services including the ability to listen to Radio Disney, see the last ten songs played on Radio Disney, find local Radio Disney stations, send shout-outs, request songs, view Radio Disneys Top 30 and take a Radio Disney quick poll.
The new texting program will allow users to interact with Radio Disney via a shortcode 347639 (DISNEY).
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With over 40 per cent of tweens in the US having mobile phones, it is important for Radio Disney to provide a mobile touchpoint for our core audience. The Radio Disney Mobile website and texting program provides our listeners a new way to interact with Radio Disney wherever and whenever they want, stated Radio Disney digital distribution executive director Michael Peterson.
