MUMBAI: MUMBAI: Radio City’s award-winning flagship show Love Guru completes five years on 24 November.
The show on relationships providing counsel, companionship and comfort accompanied with the choicest Hindi melodies, is hosted by mystery host RJ Love Guru. The show airs simultaneously in 16 cities – Mumbai, Delhi, Ahmedabad, Pune, Hyderabad, Lucknow, Jaipur, Vadodara, Surat, Sholapur, Nagpur, Sangli, Ahmednagar, Akola, Nanded and Jalgaon.
In 2007, RJ Love Guru bagged the coveted Promax â€?RJ of the Year’ (Hindi) Award at the India Radio Forum. The mystery host, whose identity is jealously guarded by the station, is a radio veteran with over 13 years of radio experience. Apart from being a Radio Jockey, he has also written scripts for several prime-time serials, according to the station.
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Says Radio City CEO Apurva Purohit, “Radio City is known for its pioneering innovations in programming and content. Going back five years, the challenge for us was to take on a non-prime time slot and build it. Radio City’s Love Guruâ„? was developed as a very distinctly structured, robust concept which till date, remains unmatched in packaging and execution. As an entertainer, the show unequivocally remains non-preachy yet providing very humane, mature counseling, managing concerns even of an extremely personal nature with great empathy and articulation….
As part of the celebrations, Radio City has a host of â€?Love Guruâ„? Specials’ for fans all across India. Venturing onto the web domain by way of a live chat for the first time, Love Guru will be accessible to all listeners from 5-6 pm on 24 November on www.planetradiocity.com.
Listeners can also participate in the â€?King of Lyrics’ contest on www.planetradiocity.com to win an iPod Shuffle and leave messages for Love Guru on his blog at http://www.planetradiocity.com/friendsmusic/blog_public.php?userid=1184.
Radio City will echo Love Guru Specials all day long on 24 November with the RJ making special appearances on shows across 16 markets. In-show features like â€?Gyaara Baje Ka Flashback’ (on the mid-morning 11 AM – 2 PM show) and City ka Chauka (four songs back to back) will feature Love Guru’s Top Love Songs. The â€?Call A Tune’ segment which is a LIVE listener request hour on the evening drive time show (5-9 PM) will also feature Love Guru’s Top Love Songs.
A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners across markets. Aggressively looking at spreading the Radio City experience across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.
