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MUMBAI: Radio City Mumbai has launched a ‘Cash ya Holiday’ contest an on air. A game show for morning listeners, the show gives the winners to choose between cash or holiday as the prize money.
Mumbai Radio City’s ‘Cash ya Holiday’ is a game of choice which lets the listener decide between two rewarding options. RJs Harssh and Archana will add to the thrill and intrigue of the game with extra cash and travel add-ons to give-away. The contest will be held in ‘Whatte Fun Mornings’ from Monday ?“ Friday, 7 ?“ 11 am. Participants have to answer simple question and RJs will take one lucky listener to play the game on-air.Commenting on the game show, Radio City Executive VP and national head ?“ programming and marketing Rana Barua says, ” ‘Cash ya Holiday’ is an engaging game that empowers our listeners to choose what they want to win. We had rolled out the same concept last year and it was hugely successful with our listeners. Thus, this year ?“ we’re bringing it back with even more exciting prize options. With this alluring game of intrigue and temptation, Radio City is adding that extra spice to Mumbai’s mornings by giving listeners an opportunity to savor the joy of winning a prize of their choice.”
