MUMBAI: On completion of 12 years, Radio City celebrates with ‘I Love My City’ – an initiative across various cities to celebrate the special aspects about their respective city. Radio city 91.1 FM is India’s first private FM radio station to complete 12 years in radio industry.
In Mumbai, Radio City will present the listeners with the sound that is the identity of specific areas of the city and if they identify it then Radio City will give them anniversary special goodies. Activities are not just limited to Mumbai, but are taking place in other stations as well. In Nagpur, RJ’s tunes the content according to wish of the listeners and in Bengaluru one has to give reasons for loving the city. The excitement continues on digital with ‘I Love My City’ app on Facebook where users are asked to identify prominent locations of their respective cities and win exciting prizes.
RadioCity 91.1 FM CEO Apurva Purohit says, “RadioCity has come a long way since it pioneered the concept of private FM radio in India. Be it content, innovative marketing campaigns or web radio, we have ensured that we maintain the highest standards. Our unique identity has managed to etch a permanent mark in the audience psyche. Our employees, the most important resource of our organization have always delivered beyond expectations and industry benchmarks.”
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