NEW DELHI: Radio City, in association with Proctor & Gamble’s Vicks Cough Drops has launched, â€?Vicks gala khol ke’ contest with Khul K Singh.
The eight week long contest currently on air continues until 5 December on Radio City Joyride between 5-9 pm in Mumbai, Pune and Nagpur; and features a specially created character Vicks Khul K Singh.
Says Radio City EVP national head- sales Ashit Kukian, While we entertain listeners with our music expertise, we also aim to enhance the effectiveness of the brands associated with us in a more comprehensive manner by providing innovative and strategic communications solutions to advertisers. Our association with Vicks Cough Drops for the â€?Vicks gala khol ke’ contest is not only an extremely innovative brand concept but also one which works wonderfully with radio. It offers a great platform to our listeners and talented singers who may have shied away from television reality shows as they cannot face the camera, in spite of having beautiful voices. Now they have radio a refreshingly friendly medium to unleash their singing talent the â€?Whatte Fun’ way, with Radio City 91.1 FM….
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At the end of every episode, the best singer of that episode is selected and after completion of the rounds, the winners compete with each other to arrive at a panel of national finalists to compete for the national title.
Vicks has always strived to ensure that â€?zindagi ke sabse anmol pal’ are not lost to coughs and colds. Weather change frequently brings with it the common cold and throat irritation. This is why we thought it perfect to partner with Radio City 91.1 FM and launch the â€?Vicks gala khol ke’ contest to encourage all those passionate singers to pop in a Vicks Cough drop and not let the winter come in the way of singing to their heart’s fill…, Vicks marketing manager Shivendu Nadkarni.
All contestants will win Rs.1000 while semi-finalists will get Rs. 10,000 as prize money and the final winner will get Rs 50,000 cash prize money.
In order to participate, listeners need to sms KKS <space> name to 57007.
