MUMBAI: Radio City has posted a revenue of around Rs 1.15 billion for the fiscal ended 31 March 2009 and aims to preserve its advertising rates this year. The revenue for the year ago period was around Rs 970 million.
“We have growth expectations from alternate revenue streams. The thrust this year will be to grow our revenues from activation which currently comprise 10-12 per cent of our total pie,” said Radio City EVP and national sales head Ashit Kukian, while declining to comment on the revenues of the company.
Radio City, which manages national ad sales of Gwalior-based Suno Lemon 91.9 FM and Friends FM in Kolkata, will explore similar arrangements with other operators in the northern markets. “We are looking at a couple of more markets. But we will keep ourselves out of the southern region,” said Kukian.
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Retail and finance, which contribute 15 per cent of total ad spend on radio, have trimmed their budgets. But the radio sector expects to get a boost from political advertising and the Indian Premier League (IPL).
“FMCG, telecom and television channel launches will also continue with their spends on radio. So the sector should see decent growth this year despite an economic slowdown,” said Kukian.
